SaaS Launch Video

SaaS Launch Video Creation

Create stunning product launch videos that showcase your SaaS features with professional animations and design. This template uses Remotion for precise control over every element, ensuring a polished, code-generated look.

Why SaaS Launch Videos Work

• Professional Quality: Code-generated animations with precise control
• Brand Consistency: Maintain consistent colors, fonts, and design
• Feature Focus: Highlight key features with clear messaging
• Fast Production: Create professional videos without expensive production
• Scalable: Generate multiple variations for different audiences
• Cost Effective: Lower credit cost than AI video generation

Perfect For

• SaaS product launches and announcements
• Feature release showcases
• Product demo videos
• Landing page hero videos
• Marketing campaign content
• Investor pitch videos
• Product walkthrough guides

Creating Your SaaS Launch Video

1. Product Analysis

• Provide URL: Share your product landing page for automatic scraping
• Manual Input: Describe your product if no URL is available
• AI extracts:
  • Product name and description
  • Key features and benefits
  • Brand assets (logo, colors, screenshots)
  • Target audience insights

2. Define Your Story Arc

Choose the narrative structure that fits your product:

• Problem → Solution → Benefits → CTA: Classic conversion-focused structure
• Hero Intro → Feature Showcase → Social Proof → CTA: Trust-building approach
• Vision → Features → Use Cases → CTA: Aspirational storytelling
• Custom: Define your own scene structure

3. Choose Visual Strategy

Pure Remotion (Default - Recommended for 95% of cases)

• Animated UI/text content with scene images
• Clean, professional, animated graphics
• Perfect text readability and control
• Faster rendering (1-3 minutes)
• Lower cost (~155 credits for typical video)
• Best for: UI demos, feature highlights, product launches

Hybrid (Remotion + AI Video) - Only for Special Cases

• Use ONLY when you need realistic people, actors, or environments
• Mix Remotion scenes with AI-generated video clips
• Higher cost and longer rendering time
• Requires explicit user request

4. Scene Planning & Asset Collection

• Scene Images: Generate 3-5 images for visual scenes (intro, features, demos)
• User Uploads: Prioritize user-uploaded images/videos if provided
• Scraped Assets: Use product screenshots and OG images when available
• Layout Design: Plan text positioning to avoid overlapping images
• Typical scenes: Intro (logo/tagline) → Features (3-5 highlights) → CTA

5. Scene Configuration

Define each scene with:

• Duration: Individual scene timing (typically ≤5 seconds each)
• Layout: Natural language descriptions ("text on left, image on right")
• Content: Title, description, and supporting text
• Style: Background colors, animation styles, brand elements
• Logo Usage: Include logo based on user intent (intro/outro typically)

6. Video Rendering

• Remotion generates all React code automatically
• Implements layouts based on your descriptions
• Applies animations using your style parameters
• Handles technical implementation details
• Renders in 1-3 minutes
• For videos >3 minutes: Splits into segments and merges

7. Audio Enhancement (Optional)

Only add if user explicitly requests:

• Voiceover: Generate narration with TTS
• Background Music: Add music with Suno
• Audio Merging: Combine voiceover and music with video

SaaS Launch Video Best Practices

Default to Pure Remotion

Always use Pure Remotion (code-generated animations) unless user explicitly needs realistic footage with people/actors/environments. Remotion provides precise control, faster rendering, lower cost, and is perfect for 95% of SaaS launch videos.

Scene Structure

Keep scenes short and focused. Limit individual scenes to 5 seconds or less (CTA can be up to 6s). Plan 5-7 scenes for a 30-second video. Use clear progression: Intro → Features → Benefits → CTA. Maintain consistent visual flow.

Color Strategy

Use ONE background color across all scenes by default (creates cohesive brand identity). Only use 2+ colors if user explicitly requests variety. Avoid dark blue/navy unless specifically requested. Choose premium, textured colors that reflect brand personality.

Text & Layout

Ensure text never overlaps images in ways that hurt readability. Use explicit layout descriptions like "text on left, image on right" or "image on right, text on left". Keep titles short and impactful (5-7 words). Use descriptions for supporting details (10-15 words).

Logo Usage

Include logo based on user intent. Professional product launches typically use logo in intro/outro. Don't force logo if user doesn't request it. Prioritize user-uploaded logos over scraped assets. Use available logo_url as context, not requirement.

Asset Priority

Follow this priority: User uploads > User URLs > Scraped images > AI generation. Generate images ONLY for scenes that need them (features, demos, highlights). Most text-only scenes work great without images.

Duration Management

Respect the 3-minute (180 seconds) limit per render call. For longer videos, split into logical segments (chapters, topics). Render each segment separately, then merge. Maintain consistent style across all segments.

Edit Requests

When user requests changes, regenerate complete scene arrays based on current intent. Apply changes to ALL relevant scenes, not just one. Example: "white background" means update ALL scene objects. Never copy-paste old configurations.